Meet the Tweeple

It seems that there are hundreds of new terms entering our vocabulary each year because of technology. It wasn’t so long ago that nobody would have understand what ‘go and Google it’ would mean. The latest craze bringing in a wealth of new terms of its own is Twitter.

Let’s look at how you can increase your chances of meeting the tweeple. (This is just one of those new terms mentioned. It is so new that spelling checkers still think it is a mistake). Tweeple are simply people using Twitter. Why would you want to meet people using Twitter? The reason is that there is a potential to reach a huge audience very quickly. Unlike spam email the people reading your messages (or tweets) have opted in to do so by becoming your ‘followers’. This raises the possibility for Twitter marketing.

It is not a good idea to blatantly advertise in twitter – even though many do. Apart from the fact that people may stop following you, they are also a lot less likely to click on any of your links. A better method is to tell a story. For example, you could send a tweet that said something like ‘You’ll never guess what happened to me at the shops today – find out the full story [link]’. This would arouse curiosity. The link would send readers to your blog or website where you could include an interesting pre-sell story. Not only would you get more clicks, you are likely to get higher conversions.

Of course, none of this is going to happen if you don’t have followers. There are some simple steps you can take to increase the likelihood of others following you. The simplest is to make good use of your twitter profile. You should include a picture of yourself in order to appear personal and approachable. If you have a website then you should include the URL in the profile. Twitter allows you to add up to 160 characters for your bio. This is an area you should put some thought into. As well as introducing yourself you should add something about the niche you are targeting.

An advanced tip is to change the profile background. Most people couldn’t be bothered doing this so this one small change can help you stand out from the crowd. Not only can you change the background color, you can also add a picture. This could be a picture of yourself, your product or one that just sets a theme.

If you set up your profile well and provide useful tweets that add value you are likely to build an army of followers as well as make some extra sales and get increased traffic to your website along the way.