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Welcome to James Craven's Blog

I've recently created this page with the intent of helping my fellow marketer. Over the past months I've written dozens upon dozens of articles that I've either posted on enzines, or just kept stuffed away in my desk. Well I figure it's time to put them to some use. So I've gathered them up along with some e-books, free software and a few other goodies. I love to write, so if there is anything you would like to hear my opinion about or basic fact, please let me know and I will get right on it. I am just a normal guy with just a little extra time on my hands. The internet has set me free financially and if you would trust in me I will take your hand and guide you down the path to prosperity. Why do you ask? Because in order to succeed in this business we must all help one another, otherwise it will not work. That is my belief and I trust in it. Sincerely, James Craven

Monday, May 25, 2009

Defining Your Niche Marketplace

The internet world is mine to infiltrate. A successful online business is the goal. Riches and vacations are the dream and the incentive. So why are the wheels spinning and getting nowhere fast?
If this pertains to you keep reading.
Are your e-mails taking up too much of your time? Are you plugging away at an impossible set of keywords? These are just two of the many things that get in the way of having a successful campaign. They were mine.
There are ways of rectifying any distractions. A good way to do that is by creating a to-do list. Once you have discovered the path, you are no longer lost. Follow it and you will escape the forest of distractions and enter the broad landscape of keyword fantasia.
Now you are ready to get to work. Let's find what works best.
To define a particular niche may sound easy, especially if the mind is set on a certain product or service, but it is not. The keywords can and will get in the way of your success if not researched properly.
Keywords are the web term used to define where your potential customers will look for your particular product or service in the search engines.
When specific keywords appear on a web page the search engines will then assume your page will be a good fit for someone typing in your keywords. Of course, there are many other factors coming into play, but keywords are the dominant force in getting your website discovered by your potential customers. Any word can and is a keyword if typed into your computer, but the keywords you choose must be those that your customers would think of when searching for a site such as your own.
It all boils down into how you aggressive you plan on attacking your phrase/keywords and how many competing keywords you face. If the phrase you chose has 5 million competing keywords, how well do you think you will rank? And how easy will it be to get to page one in Google? The answers for both are simple, that is why researching your niche before starting a website is really important. A good place to start is http://www.wordtracker.com. There you will be able to locate which keywords have great potential for marketing.
The niche marketplace is broad in spectrum, but unless you have a huge e-mail list to sell to, you should keep your attention set on a narrow path. Find that potential rose in the field of dandelions and you will be on your way. But don't stop there, once you have located your flower, pick it and take care of it, but by all means find another and another.
A niche market isn't something to be found, but rather a thing you define and create. It will take a lot of effort and time to get it right, but the rewards are well worth it. So rather than spending all your time playing with distraction after distraction, define your niche by finding a great keyword. Then get to work.

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