Are you always searching for new, better ways to promote your product or service on line ? If so, then you are certainly not alone.
Promotion of your site's product or service should be the type of thing that is at the top of your list if you are intent on creating some traffic and sales.
Everyday you are likely flooded with new email offers which promise to create a flood of new traffic to your Web site. Some of these offers are fresh, creative approaches, but most of them are simply re-hashed efforts of systems and creations of others.
For the most part, if they sound too good to be true, they probably are.
This article is aimed at giving you three good, time-tested approaches to promotion of your site that brings you some long term residual benefits and traffic. As you probably already know, increased traffic = increased sales and more profit for you.
Here is three suggestions:
(1) Write Articles
Writing and distributing articles is probably the very best approach in your promotional arsenal.
It's something that you can do for free and with just a little effort. Try to include article writing in your weekly activities. Make a goal of creating one or more articles each week.
Once you have your articles written, you should distribute them through services like iSnare.com, http://www.isnare.com , an article submission and distribution directory. Your articles will be sent out to thousands of ezine publishers and article directories within a few days.
While there is a cost for the distribution, it is small and well worth the cost to quickly and efficiently distribute your articles widely and quickly. It would probably take days of your time to equal their efforts.
(2) Build A Partners List
Establishing a joint venture effort with several of your on line partners who have complimentary but not competitive Web sites, can be very beneficial.
One good source of potential partners would be the Directory of Ezines.com. http://www.directoryofezines.com/ . While this is not a free resource, it can be a beneficial investment that provides you with a ton of information on ezines, advertising and other resources.
You can then swap advertising efforts and share in promotion of each others offers. They can benefit from your promotion of their products or services in your list of subscribers and you can do the same.
To make your contacts with potential joint venture partners easier you can create some contact letters to use as templates. Simply personalize each new contact with their name and information.
It's a win-win situation.
(3) Visit Forums
Location and use of on line forums which are appropriate to your niche can be very beneficial to your site. Most of them will allow you to include a signature file with a URL to your site in your posts you make to the forum.
To locate appropriate forums to visit, simply do a search on one of the major search engines for "forums:marketing." Include the niche you want to find as the second word in your search.
Try to provide helpful answers to those asking questions and needing help in forums you visit. Become a resource that is trusted and respected. You will be more likely to gain some traffic and sales at your site. Be sure to read their rules to make sure you are not spamming.
A conscientious effort by you to apply these promotional efforts outlined in the article above create promotions that sticks like peanut butter and results in increased traffic and sales of your product or services.
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Friday, May 1, 2009
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